Guinness’ sponsorship of the Girls’s Six Nations is a “defining second for rugby” says the match’s chief govt Tom Harrison.
The Irish alcohol model, which additionally sponsors the boys’s version, will substitute TikTok as essential sponsor.
It comes two years earlier than the social media platform’s deal was to finish.
“The ladies’s sport is the largest progress engine for rugby, and thru this partnership Guinness will assist speed up this,” stated Harrison.
The Girls’s Six Nations has seen enormous progress in recent times, with 5 of the six groups concerned final season setting report attendances.
England sealed a Six Nations Grand Slam by beating France in entrance of a report girls’s crowd of 58,498 at Twickenham.
Former ECB chief govt Harrison added: “It is a defining second for rugby, with enormous potential on the horizon and a real alternative to widen the viewers for the game, to assist safe its future.”
The size of Guinness’ sponsorship deal has not been revealed.
England, who’ve gained the previous 5 Girls’s Six Nations, start their title defence on 24 March away to Italy.
